Art Direction · Concept Development · Visualization · Set Design · Storyboard
Exploration of
Visual Identity,
Shape language,
World building,
storyboarding,
Blue sky concepting.
Translating concepts to concrete imagery,
Visualisation,
Defining the mood,
Key art,
Concept paintings,
stylesheets
Spatial planning,
Structural design,
initial layout,
detail drawings,
Materialisation
Planning build, execution, Construction, Woodworking, Scenic art,
Style guidance,
Visual coherency,
Creative vision,
Leadership,
(Film) production
Vidanta World – P&P Projects · 2022–2024
Creative direction and Spatial design for immersive themed environments.
Concept development and art direction for large-scale immersive
attractions. Focused on spatial storytelling, visual design, and
integration of narrative through architecture and experience design.
Learn more about the development of
SOL: Speed of light.
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Moresnet - Florian Legters · 2023
Visual concept and 3D design exploration for a Virtual production filmset for the tv series Moresnet (2024)
As a Concept Artist, I developed cinematic visualizations that unified the vision
across multiple departments. This is a crucial step when working with partially virtual sets.
My concept art translated the -award winning- Production designer's vision into tangible images,
ensuring everyone shared the same creative direction.
Compared to a basic SketchUp screenshot, these visuals communicated atmosphere, scale, and
storytelling potential, helping creatives align.
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Ready set Studios - Florian Legters · 2023
Set design, Build & Art direction
For this commercial, the challenge was to design a world wrapped in plastic
— one that felt both aesthetically striking and suffocating. As Art Director
and Set Designer, I was responsible for creating physical environments that
seamlessly blended with their virtual counterparts.
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Goofz - Goof Vermeulen · 2024
one-day 3D Renders
The ambiance of this cocktailbar was only presentable through cinematic renders. Something sketchup models can't provide.
I was asked to bring life to Goof Vermeulen's Sketchup design. By adding lights, textures and reflections in unreal engine.
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Chess attraction - Showcase project · 2024
Visual concept and 3D design exploration for an attraction that should make chess the most awsome game ever.
This Chess attraction showcase offers a clear demonstration of my
commitment to artistry, quality, and feasibility. Designing an immersive
environment that blends surreal architecture, fantasy and strategy to
spark young minds.
It reimagines the timeless game of chess, presenting
it in a visually stunning, immersive environment that both children and
adults will be excited to explore. A bold fusion of art, design, and
storytelling, crafted to challenge and inspire
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EOS - Netherlands Film Academy · 2022
World building student film production.
I was Production Designer for this VFX heavy, World building student production. I turned ideation sketches into 3D concept designs. Leading a team of 15 students to build and
decorate all physicals sets and props.
In post production I art directed the development of 3D environments at our schools VFX department.
Read more about how I learned how clear designs and plans make real movie magic.
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Wooden castle, Academy of Architecture · 2024
Handdrawn detail designs for an imagined CLT construction.
During my pre-master in Architecture and Technology at the Academy of Architecture,
we were tasked with creating ten detailed drawings of a building. Developing its
structure and resolving the construction and building physics details ourselves.
I chose to draw everything by hand, reconnecting with the craftsman within me rather than relying solely on digital tools.
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· 2020 -2025
Visual concept and 3D design exploration for campaigns.
Anthropomorphic creatures are more engaging to
audiences because they blend familiar human traits with
imaginative, non-human forms, making them both
relatable and intriguing.
These characters often simplify
complex human experiences, making them easier to
understand and connect with.
Ultimately, I believe
anthropomorphic creatures allow audiences to explore
themes like identity and society from a fresh, often more
accessible perspective.
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SFO - Netherlands Film Academy · 2020
Film setdesign, build, decoration and setdressing. Film academy exercise.
The uniqueness of this project is the opportunity to design a set before any story was written. we designed a milty interpretable courtyard set to inspire screenwriters.
from initial sketches to sketchup, building a maquette to modelling a VR environment, building and decorating the physical itself. In which we shot multiple shorts.
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Every project begins with a conversation. Whether you’re envisioning an attraction, a film set, or an immersive brand experience, I’d love to help shape it from concept to reality.
Reach out to discuss ideas, possibilities, or collaborations.
Let’s start building worlds together.
Vidanta World – P&P Projects · 2022–2024
Commissioned by P&P Projects. I developed three temples for 3 coasters for an upcoming themepark in Mexico; Vidanta Bon Park. The first design I did is currently under construction as you can see on the above drone shot.
Learn more about the development of SOL: Speed of light.
Moresnet - Florian Legters · 2023
Goofz - Goof Vermeulen · 2024
Due to a tight deadline, I was to produce quality images in just a day. In close collaboration with the designer, I was able to deliver renders suitable for presentation and client approval.
Although sketchup is a usefull design tool, It lacks the ability to provide a clear presentation of mood and ambiance.
With Unreal engine I was able to produce quality renders in just a day time. You can clearly read colors, mood, materialisation. But most of all you can get a sense of the overall ambiance of the design.
Ready set Studios - Florian Legters · 2023
Within a single week, we realized three distinct settings. A dense jungle, an alpine
landscape, and an arctic scene. Each designed to support the narrative tone
and integrate naturally with the digital backgrounds.
All just in time for Hollywood star Eva Mendez to arrive on set.
More info and Pictures soon!
More info and Pictures soon!
Structural & Detail design
More info and Pictures soon!
More info and Pictures soon!
